Who the service is for
ContactMyParent is designed for parents and other responsible adults. Children should not create accounts or submit personal information. A parent decides what information to add to a profile and what a finder may see.
Information we collect
- Account and profile information: an email address or phone number used to sign in, a name, and optional home address, alternate contact number and alternate address.
- The name on a label: the name a parent chooses to print above a QR code, usually a child's first name. It is stored so that the same name can be reprinted and so that notes can be kept separately for each person. A parent decides what to enter and can change it at any time.
- Health information (optional): a medical and care note of up to 500 characters that a parent may add for the person a label is for, such as a condition, an allergy or how to reassure them. It is empty unless a parent chooses to complete it. See Health information below.
- Label information: bundle codes, label types, status and the account connected to a label pack.
- Finder messages: the message submitted after a QR code is scanned, the associated label code and submission time.
- A finder's location (optional): if the person who scanned a label chooses to share where they are, the coordinates their device reports and how accurate it says they are, stored with that one message. We ask every time, we never ask before a message is being sent, and nothing is recorded unless they tap the button that shares it. Declining sends the message without it. We do not track anyone, and a finder is never identified to us by name.
- Order enquiries: an email address or phone number, the selected products and the quoted total.
- Technical information: session-cookie information and website interaction data collected through Google Analytics and Microsoft Clarity, such as page visits, clicks, scrolling, device and browser information.
How we use information
We use information to operate accounts, connect labels to profiles, display the parent-selected finder experience, deliver finder messages, respond to product enquiries, protect the service and understand where the website is difficult to use.
What a finder can see
A finder who shares their location is showing it to the parent of that label, who sees it on their dashboard and in the notification we email them. It is not shown to anyone else and is not used for anything but that message.
If a parent makes a profile visible, scanning the QR code can show the name, phone number, any optional address or alternate contact information, and the optional medical and care note the parent has saved. If the profile is private, the finder sees a message form instead of all of those details. Parents should provide only information they are comfortable showing to a member of the public.
Health information
An optional medical and care note can be held for each person a label is for. It exists so that whoever finds a child or an adult who cannot speak for themselves knows what matters in the moment, such as a diagnosis, an allergy, or a line like “may be confused, please stay with her and call”. Completing it is entirely the parent's choice and the field starts empty.
Notes are held separately for each person, so scanning a label shows only the note for the person that label is for and nothing about anyone else in the family. A label from a purchased pack that has not yet been assigned to anyone falls back to a note held at account level, and a parent can clear either at any time.
Health information is a special category of personal data under UK and EU data protection law, and sensitive personal information under several United States state privacy laws. We rely on the parent's explicit consent, given by choosing to enter the information, and we use it for a single purpose: showing it to a person who scans that parent's label. We do not use it for analytics, profiling, advertising or any form of automated decision-making, and we do not sell it.
Anything written in this field is shown to anyone who scans the label while the profile is visible. It is not limited to medical professionals or emergency services, and we cannot control who reads or copies it. Include only what would help a stranger help the person, and leave out anything else, including full medical histories, record numbers and insurance details.
A parent can withdraw this at any time. Setting the profile to private hides the note along with the rest of the profile details, and clearing the field removes the information from the record going forward. Neither step recalls information a finder has already seen.
Service providers and disclosure
We use service providers to host the website and database, send operational email and analyze website use. Google Analytics and Microsoft Clarity may process technical and interaction data under Google's and Microsoft's own terms. We may also disclose information when required by law, to protect people or the service, or as part of a business transfer. We do not sell personal information.
Cookies and analytics
We use a session cookie to keep signed-in users authenticated. Google Analytics may use cookies or similar technologies to measure traffic and page views, and Microsoft Clarity may use them for session recordings, heatmaps and usage analysis. In the UK, the European Economic Area and Switzerland we load neither until you allow analytics. Elsewhere they load by default, and you can switch them off at any time with the button below. Browser settings can also limit cookies, although account features may then stop working correctly.
Retention and security
We retain account, label and message information while it is needed to provide the service and for legitimate operational, security and legal purposes. We use reasonable safeguards, but no internet service can guarantee absolute security.
Your choices
Parents can update their profile, rename or clear a medical and care note for any person on the account, and change their visibility setting at any time through their account. To ask for access, correction or deletion of personal information, email support@contactmyparent.com. We may need to verify the request before acting on it.
Children's privacy
We do not knowingly invite children under 13 to create accounts or submit information. If you believe a child has provided information without appropriate parental involvement, contact us so we can investigate and delete it where appropriate.
Changes and contact
We may update this policy as the service changes. Material updates will be posted here with a revised date. Questions can be sent to support@contactmyparent.com.